Adam is an optometrist with a private practice in London’s Primrose Hill which was established in 2001. He’s married with three lovely teenage daughters; a passionate Spurs fan, and is rapidly greying as a consequence of both.
He studied Ophthalmic Optics at The City University, London, a very long time ago, and is a Member of the British College of Optometrists. At the age of 26, Adam set up Eye-Tech, in Soho, which quickly became renowned, through a combination of friendly service, innovative interior design and the stocking of previously unheard-of eyewear brands such as Oliver Peoples and LA Eyeworks.
After selling Eye-Tech in the early 90s, Adam had a seven year semi-sabbatical. (Thailand, NLP, self development, spiritualism, that kind of thing). Then, after making and losing a (paper) fortune - from a film publishing idea that he started, which reached an unrealised market cap of over £20 million - he started a family…
Since then, the world of optometry has changed enormously - there are optical chainstores galore, bringing the profession into a race for the lowest prices and new eyewear brands pop up seemingly every week. Adam has steadfastly stuck to the quaint old-fashioned values of good service and excellent, personal eye care and high product quality.
Adam has settled on two specialities: the treatment of DRY EYE DISEASE and CUSTOM PROGRESSIVE LENSES. As well as these, we take great pride in offering a curated selection from the world’s finest eyewear, with brands that you may not have heard of, all independent and beautifully made.